The track from the Paralympics ‘Meet The Superhumans' ad
The stunning advert for Channel 4‘s coverage of the London 2012 Paralympics entitled ‘Meet The Superhumans' features the track Harder Than You Think by legends of hip hop, Public Enemy, from their 2007 album How You Sell Soul to a Soulless People Who Sold Their Soul?.
The 90 second long film, Meet the Superhumans, was originally broadcast concurrently across 78 different UK television channels on July 17th, including all of Channel 4's networks, ITV1, Five, Sky One, Eurosport and all of UKTV's channels. The film showcases the abilities of some of the leading UK Paralympians, represents some of the unique stories behind the elite athletes, and shows the herculean efforts that have gone into their preparation for the Games. The games run from 29 August to 9 September and Channel 4 is broadcasting an unprecedented 150 hours of live coverage on multiple television channels as well as online, along with dedicated mobile and tablet apps. Multiple streams, live text commentary, sharp social media observations and much more will be available at www.channel4.com/paralympics
Watch the full version of Channel 4's ‘Meet The Superhumans' advert