The track from the William Hill Euro2012 ad

The track featured in the latest advert for William Hill‘s commercial for Euro 2012 and their betting app, is the seminal 1987 track Beat Dis by Bomb the Bass. Bomb the Bass is essentially musician and producer, Tim Simenon. Beat Dis, originally an underground dance record, went on to reach No 2 in the charts and introduced sampling into the mainstream; Beat Dis allegedly contains 72 samples.

Download Beat Dis by Bomb the Bass at iTunes here

Buy Beat Dis by Bomb the Bass at Amazon

‘Download the App, Get Online' William Hill Euro2012 ad featuring Beat Dis by Bomb the Bass